Originally DAD was supposed to stand for Derk Art Design. But I never liked it, a bit to contrived. But the acronym DAD was short and punchy – like merz or even Dada. And I wanted a short and simple web address. But the swedish web authorities put in another A. So dad.se became dad.a.se. I really never thought about that DAD was more or less a chopped up version of DADA. But with the addition of the A the dada connection became obvious even to me. A means that my activitys are located in the region of Stockholm. So the DAD with an A was just a happy coincidence. But what does the acronym stand for. I don't really know. I am trying to find out. Maybe:
digital artists defies anything.
dumb acronyms don't appeal!
In order to find out what DAD.A means I invented the Dada poem which consists of three lines with four words each – that's easy, but the words have to start with the letters d-a-d-a. For example:
Don't analyze delirious
Defect as decent artist
do. Act drunk accurately!
Apart from my acronym Dada is in french, a child's word for a horse. Some believe it originates from Romanian artists Tristan Tzara and Marcel Janco's frequent use of the words "da, da", meaning "yes, yes" in the Romanian language. Others believe that a group of artists assembled in Zürich in 1916, wanting to form a movement, chose a name at random by stabbing a French-German dictionary, and picking the name that the point landed upon. French also has the colloquialism "c'est mon dada" meaning "it's my hobby".
In German it means "good-by," "Get off my back," "Be seeing you sometime." In Romanian: "Yes, indeed, you are right, that's it. But of course, yes, definitely, right." And so forth./.../ How does one achieve eternal bliss? By saying dada. How does one become famous? By saying dada. With a noble gesture and delicate propriety. Till one goes crazy. Till one loses consciousness. How can one get rid of everything that smack of journalism, worms, everything nice and right, blinkered, moralistic, europeanized, enervated? By saying dada. Dada is the world soul, dada is the pawnshop. Hugo Ball Dada manifesto 1916
In Finnegans Wake by James Joyce there are some dada occurences. For instance:
"Mr Hunker you're too dada for me to dance"
I am not quite sure what meaning Joyce put in to the word. But I can imagine.
The word dada is closely related to baby talk. You got mama, papa, and of course dada. My pet name was by the way in my realy years Guggelimugg because my use of the swedish langauge was a bit gurgled. When I was a kid we used to tease the younger children who couldn't speak properly with a nursery rhyme that goes like this: Dadda hink och spade går i mammas hage. (Dada bucket and spade must stay in mummy's play pen) So in my childhood the word dada was in he true sense belittling. And dada can according to my english dictionary refer to nanny. Dada was always a bit infantile and childish and I have always declared that the collage attracts children and definitely the child in me.